The Bling era of Hip Hop, which flourished in the early 00s, is characterised by its celebration of luxury, wealth, and material excess. This period saw rappers flaunting their success through extravagant displays of jewellery, expensive cars, designer clothes, and lavish lifestyles, both in their music and personal lives. Key features of Bling include glossy production, catchy hooks, and lyrics that boast about financial success, high-end brands, and opulent living. The music often incorporates synthesizers, heavy bass lines, and polished beats, creating an energetic and glamorous sound. This era marked a shift from the more socially conscious and gritty themes of earlier Hip Hop to a focus on personal success and affluence. Music videos from this time were known for their flashy visuals, featuring lavish parties, luxurious mansions, and a plethora of expensive accessories, reinforcing the Bling lifestyle. While some criticised it for promoting materialism, it also reflected the aspirations and successes of many artists coming from humble beginnings.