POST-BRITPOP

1997

Despite the aversion of relevant bands to the label "Post-Britpop" and claims that genre fragmentation within Britpop is pointless, this style is a lot more defined than what you would expect. Britpop's patriotism got in the way of experimentation and American or Indie influences. Yet a second wave of British artists in the late 90s valued these merits higher than cultural preservation. A clear distinction with their predecessors is the rejection of guitar as the dominant instrument, in favour of a more electronic-orientated sound. Another key alteration is the absence of Britpop's cocky attitude, which got replaced by highly sensitive, fragile lyrics. Post-Britpop is symbolised by a loss of ego. The popularity of Post-Britpop bands quickly outgrew traditional Britpop, making Post-Britpop a sort of Arena Rock of the 00s. With success comes envy and Post-Britpop songs eventually became accused of sounding too uniform, sterile and predictable. Coupled with whiter-than-white sound production and high-pitched male vocals, the way was paved for a countering return to sleazy, lo-fi Garage Rock.

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