Punk Rock was besides music also a marketing machine, cleverly steered by the movement's frontman and Sex Pistol's manager Malcolm McLaren. In response, a new subgenre answered to the machine – Anarcho-Punk. These bands swore by heavy DIY approach, little marketing or publicity and by their own record production. A strong community sense is another trademark of Anarcho-Punk, both by the artists and their fans. But most importantly are real political messages, fueled by a distaste for the lyrical shallowness of some of Punk Rock's most famous bands. Political reaction grew stronger when conservative Margaret Thatcher took office in the UK in 1979, who proved to be a long-lasting punching bag for Punk's offspring genres. A while after the development of Hardcore Punk, Anarcho-Punk gets heavily influenced by Metal. This is clearly discernible in both a more chaotic and faster sound. Anarcho-Punk is a heavy, bass-filled style, much more nihilistic and bleak than Hardcore. A smaller style known as D-Beat is a more straightforward apprach named after its repetitive, stuttering drum beats.